New Orleans was a perfect setting for the 26th annual RESPRO conference where top professionals from real estate, mortgage, title, settlement, insurance, home warranty, technology, and even compliance gathered to talk about opportunities (and concerns) in the rapidly changing industry landscape. As always, there were numerous breakout sessions covering the latest developments in everything from cybersecurity to RESPA compliance.
The conference keynote was a highlight as Gino Blefari, CEO of HomeServices of America, shared some very practical insights about the importance of systems, routines and accountability. So, this was not your typical feel-good motivational speaker. Instead, he recounted how his dear friend Dwight Clark played for one of the greatest football coaches in NFL history, Bill Walsh. Walsh created the West Coast Offense which, today, is the rhythm passing game. Forty years later, every NFL team still uses Bill’s offense. The lesson carried forward is that Walsh believed the system was more important than the individual.
In case you haven’t heard Gino speak on this topic, here are my takeaways from “Leading by Example and Through Accountability”:
- Be a lead-by-example leader
- Focus on systems, routines, and accountability
- Talent will exploit the system
- Know your wildly important goal (WIG) and track with both lead and lag measures
- Use his five generic affirmations to start your real estate day the right way
- Read The Score Takes Care of Itself – Bill Walsh with Steve Jamison and Craig Walsh
- Read The 4 Disciplines of Execution – Chris McChesney, Sean Covey, and Jim Huling
Want the “deep dive” version of the keynote that includes Gino’s Five Generic Affirmations? Click here to read more on Gino’s blog.
Real Estate Rankings
Hollywood types may eagerly await the Emmy, Grammy, Oscar, and Tony or “EGOT” awards but in the real estate industry, we await two far more important distinctions – the RealTrends 500 and the Swanepoel Mega 1000!
The RealTrends 500 made headlines not only by reporting some ranking upsets – but also by getting hacked within hours of going live!
T3 Sixty unveiled its own rankings, the Swanepoel Mega 1000, which shows HomeServices of America, Compass, eXp Realty and Sotheby’s climbing to new heights, while NRT, Keller Williams Realty, and Realogy retained their top slots.
HUD has been focused on Facebook’s ad targeting controls while Facebook is focusing on “…building a tool so you can search for and view all current housing ads in the US targeted to different places across the country…” according to a recent statement. One industry observer suggests Facebook could be thinking about a massive consumer real estate portal…like Zillow.
So that’s it for this post. Thanks for reading.
Until next time!