Brokers, iBuyers, Hackers, and more

Interest rates are dropping while temperatures are rising and that likely means a strong homebuying season coming our way. Along with the recent increase in real estate sales activity, we’re also seeing more activity on the business and technology fronts. Here’s the latest:

Keller Williams becomes an iBuyer starting in the Dallas/Fort Worth markets. The newest iBuyer to enter the fray is reportedly committing $100 million across six to eight major metro areas by years end.

OpenDoor refers some sellers to agents in somewhat of an about-face to have agents play a greater role. You can read OpenDoor’s announcement that they are looking to leverage the trusted relationships that real estate pros have in local markets as an extension of their iBuyer model to gain referrals.
Redfin adds Mortgage in three more states as they expand their end-to-end offering into Florida, Tennessee, and Maryland.

NAR announces 2019 REACH startups that include automated marketing integrated with popular real estate systems, ROI-focused “pay-at-close” home renovations, open house safety, agent feedback ratings, a crowdsourced referral consortium and a shared home furnishings rental pool for staging needs. (Pro Tip: Check out these new startups now to leverage their new ideas and systems – before everyone else does!)

California mansion listing gets hacked bad guys who allegedly seized control of the portal listing in an effort to display “a series of bogus sales that were tens of millions of dollars below the $150 million asking price, according to the complaint filed in federal district court in Los Angeles. (Reads like a crime novel)

Sellers don’t “get” transactions either according to a survey by SOLD.COM that finds 94% of consumers feel confident about selling their home…though half of those surveyed are unfamiliar with their options to do so. ¯\_(ツ)_/¯

LoneWolf buying zipLogix is the big tech news announced by the company but elaborated on quite nicely in the latest RealTrends podcast. The LoneWolf collection of real estate technology offerings is said to serve over 1.4 million agents, 20,000 real estate offices and over 1,000 MLS or associations across the country. Learn more about the strategy that is solidifying LoneWolf’s move toward real estate tech dominance.

Silicon Valley’s iBuyers want your house according to the New York Times. Interviews with iBuyer execs and impatient sellers point to the reasons why the “no repairs, no staging, no showing, no waiting” option might continue to gain on traditional models.

Stay up-to-date with Stewart on Real Estate as 2019 is shaping up to be a game-changing year.

Until next time,

Marvin

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