Tag Archives: Marketing

Top Marketing Trends for 2014

It’s time to play the annual guessing game: What will be the marketing trends in the coming year After some internal discussion and external research, four themes really stand out for 2014: providing quality content online, mobile optimization, visual social media sites and video content. It is vital to generate quality content for marketing materials, …Read more

Your marketing materials don’t just sell a home. They sell you.

As I discussed in my recent posts about branding yourself, marketing is an important extension of your personal brand; especially for real estate agents. Great marketing requires a consistent look and feel to back up your brand image. At a base level, that means careful consideration of your marketing materials. Every flyer, email, brochure, drop …Read more

Your Personal Brand: Two Outstanding Examples

In Brand Yourself to Build Your Business, we looked at three steps to help you get started on using personal branding as part of your marketing efforts. By now, you’ve had an opportunity to take these tips to heart: figure out what you do differently, consistently present your brand, and make yourself memorable. Now, let’s …Read more

Brand Yourself to Build Your Business

Did you know that you have a personal brand? Everyone does. What you wear, how you interact with other people – everything you do builds a relationship with your clients, and that creates your personal brand. To effectively use personal branding as part of your marketing efforts, don’t be passive – actively define what you …Read more

Think Before You Jump into Social Media

The potential to interact with customers and prospects online can be compelling, but before anyone takes the plunge into the social media arena, they should think well beyond their first post and give serious consideration to standards and strategies for the long-term effort. Goal-setting should be one of the first pre-launch considerations. Ask yourself why …Read more

Marketing Your Title Agency

The other day, I spoke to a crowded room of independent agents at one of Stewart’s agency seminars in Scottsdale, AZ. I came to talk about what Stewart does to help them with their marketing needs. If you’ve never been to a meeting of title agents, let me try to paint the picture for you: …Read more