The potential business value of engaging customers, prospects and the real estate community in meaningful conversations through social media is impossible to ignore. Measuring the impact is a different story altogether. Determining the value of social networking seems to be the holy grail of social… Read more

The potential to interact with customers and prospects online can be compelling, but before anyone takes the plunge into the social media arena, they should think well beyond their first post and give serious consideration to standards and strategies for the long-term effort. Goal-setting should… Read more